Professor · Author · Researcher

Timothy Keiningham, Ph.D.

J. Donald Kennedy Endowed Chair in E-Commerce and Professor of Marketing, The Peter J. Tobin College of Business, St. John's University

Timothy Keiningham is the New York Times bestselling author of The Wallet Allocation Rule and author or editor of eight other books on loyalty. His forthcoming book with Lerzan Aksoy, Remattering: Remembering What the World Made You Forget, examines how the scorecards we are taught to pursue can become disconnected from what makes life meaningful and fulfilling—and how we can rediscover what truly matters. He received the American Marketing Association's Christopher Lovelock Career Contributions to the Services Discipline Award, the highest honor in service marketing, and was named one of the nation's best undergraduate business school professors by Poets&Quants.

His research appears in the field's leading journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and MIT Sloan Management Review. Before entering academia, he spent 17 years in senior executive roles at Ipsos, one of the world's largest market research firms, most recently as Global Chief Strategy Officer and EVP of its Loyalty division.