Professor · Author · Researcher

Timothy Keiningham, Ph.D.

J. Donald Kennedy Endowed Chair in E-Commerce and Professor of Marketing, The Peter J. Tobin College of Business, St. John's University

Timothy Keiningham is the New York Times bestselling author of The Wallet Allocation Rule and author or editor of eight other books on customer loyalty and customer experience. He received the American Marketing Association's Christopher Lovelock Career Contributions to the Services Discipline Award, the highest honor in service marketing, and was named one of the nation's best undergraduate business school professors by Poets&Quants.

His research appears in the field's leading journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and MIT Sloan Management Review. Before entering academia, he spent 17 years in senior executive roles at Ipsos, one of the world's largest market research firms, most recently as Global Chief Strategy Officer and EVP of its Loyalty division.